How do creators send a link to everyone who comments?

With a comment-to-DM automation. You choose a keyword and a link, and anyone who comments that keyword gets a DM with the link. Link AI sets this up with its DM Automations.

Is automating DMs allowed?

Generally yes, when you only message people who commented on or messaged you, but each platform sets its own rules. Only send what they asked for.

Can an AI agent answer DMs that are not keyword comments?

Yes. Link drafts replies to comments and DMs in one Social Inbox, including the right link, and you approve them before they are sent.

How do I know if my DM automation is working?

Watch link clicks, profile views and engagement rate on the posts that use it. Linkme Analytics tracks these, and you can ask Link which posts drove engagement and sales.

What is a good keyword for a comment-to-DM automation?

Pick a short, easy-to-spell word tied to the offer, such as MERCH, GUIDE, TICKETS or LIST. Use one keyword per post and say it clearly in the video and caption.

How Creators Automate DMs: Comment-to-DM Setup Guide

Short answer

Creators automate DMs with a comment-to-DM rule: when someone comments a chosen keyword on a post, an automation sends them a DM with a link. An AI agent for creators like Link AI by Linkme sets up these DM Automations from a chat, drafts replies to the rest of your DMs and comments in one inbox, and lets you approve before anything goes out.

Why creators automate DMs

If you have ever said ‘link in bio’ and watched people ask for the link anyway, you know the problem. Followers want the thing you mentioned, right now, without leaving the post. Every creator who sells a product, a guide, merch or tickets ends up sending the same link by hand dozens or hundreds of times.

Automating DMs solves that. It is one of the most practical things an AI agent for creators can do, because it turns comments into clicks with no extra work after setup. The follower gets the link they asked for without waiting for you to reply by hand. You get a comment on the post and a direct conversation you can build on.

It also takes pressure off the inbox. When the routine link requests are handled automatically, the DMs left for you are the ones that actually need a person.

How comment-to-DM automation works

The mechanics are simple. You pick a keyword and a link, and you tell your audience what to do. The rule does the rest:

You post a Reel, carousel or video and say something like ‘Comment GUIDE and I will send you the link.’
A follower comments GUIDE.
The automation sees the keyword and sends that follower a DM with the link.
The follower taps the link and lands on your page, product, sign-up or event.
You see the results in your analytics, including link clicks.

Setting it up with Link AI

Link AI by Linkme is an AI agent for creators with DM Automations built in. The rule is exactly what it sounds like: when someone comments a keyword, send a DM with a link. You can set it up by asking Link in plain words, for example ‘Auto-reply to comments’ or ‘When someone comments MERCH, send a DM with the store link.’

Link drafts the automation for you to approve. Once it is active, it runs on its own. You can pair it with the rest of the launch: Link can draft the post that asks for the comment, publish it everywhere at once through ‘Post to All’, and send an email Campaign to your list on the same day. Ask in a demo which platforms DM Automations cover.

On a creator team, the automation can be drafted by a manager and marked ‘Needs review’ so the creator approves it before it goes live.

Keyword ideas for creators

Good keywords are short, easy to spell and obviously tied to what you are offering. Here are a few ideas by creator type:

MERCH: a link to the latest drop for creators with a merch line
GUIDE or PLAN: a link to a training plan, recipe pack or digital guide
TOUR or TICKETS: a link to an event page for meetups, live shows or workshops
LIST: a link to your email sign-up, to grow an audience you own
KIT or GEAR: a link to the gear you use in your videos
EPISODE: a link to the full video or podcast episode from a short-form teaser

Handling the rest of the inbox

Automations cover the predictable requests. The rest of your DMs and comments still need answers: questions about sizing, shipping, event times, collaboration requests and plain fan messages.

Link drafts replies to those in a single Social Inbox. When a fan asks ‘Where do I get the hoodie?’ or ‘Is the meetup sold out?’, Link drafts a reply with the right link. You approve the replies, often in batches, and keep personal or sensitive conversations for yourself.

The split that works for most creators is simple. Automations handle the requests you can predict, drafted replies handle the questions that vary, and you handle the conversations that need you. That way the inbox stops being a daily chore without losing the personal touch that made people message you in the first place.

Building the post around the keyword

A DM automation is only as good as the post that asks for the comment. The rule does the delivery, but the post has to make people want what is behind the keyword. A few patterns that work well:

Lead with the value, then the ask. Show the result first, such as the outfit, the recipe or the workout, then tell people to comment for the link.
Repeat the call to action. Say the keyword out loud, put it on screen and pin it in the caption.
Match the format to the offer. A carousel suits a guide or checklist. A short Reel suits a product or an event teaser. A story suits a time-limited drop.
Post it everywhere. The same idea can run on Instagram, TikTok, Facebook, YouTube and LinkedIn, so plan where the comment ask makes sense on each.
Follow up by email. If the keyword leads to a sign-up, the next step is a Campaign to the people who joined.

Example: a holiday recipe pack launch

A cooking creator releases a holiday recipe pack. Link plans a three-post sequence from what is trending in food content, drafts a carousel showing one recipe step by step, and a Reel on a rising format. Both posts ask viewers to comment RECIPES. The DM automation sends the link to the pack. A week later, Link’s report shows which post drove more link clicks, and the creator uses that format for the next launch.

Best practices and mistakes to avoid

Automated DMs work when they feel like a favor, not a sales funnel. Some general guidance:

Only send what was asked for. The DM should deliver the exact link the post promised.
Say the keyword clearly in the video, the caption and the first comment.
Use one keyword per post so the rule is simple and the follower is not confused.
Keep the DM short and in your voice. A one-line thank-you and the link is enough.
Respect platform rules on automated messaging and do not message people who did not engage.
Check the link works before the post goes live, and update the rule when the offer changes.

Measuring what your DM automations do

Linkme Analytics shows profile views, link clicks, total interactions and engagement rate, so you can see whether a comment-to-DM post moved people to click. Ask Link ‘Which recent posts drove engagement and sales?’ to compare posts with and without an automation, and use Link’s owner report to decide which keywords to reuse.

If you want to see a DM automation built and running on a creator account, book a demo of Linkme for Business. For the broader picture, read our guide to an AI assistant for influencers.

How Creators Automate DMs (Without Sounding Like a Bot)